Mautic overview =============== The Mautic platform helps you create a strong marketing strategy for your business. With Mautic, you can: - Connect with your Contacts over Channels like Emails, Text Messages, Social Media, and Focus Items. - Segment your Contacts based on business requirements and personalize your marketing strategy for each Segment. - Create personalized Campaigns to engage with your Contacts. - Use performance metrics in Dashboards, Reports, Points, and Stages to measure the efficiency of your marketing strategy. How it works ************ To start, it helps to understand how the different pieces of Mautic fit together to give you a holistic marketing platform experience. .. image:: images/mautic-overview.png :width: 600 :align: center :alt: Mautic Overview Contact management ****************** Build a rich and functional database of Contacts for your business, group them together based on your business needs or based on shared attributes. - :doc:`/contacts/manage_contacts` - Known or unknown individuals who have visited your websites or interacted with your business in some way. Contacts are the primary factor of a marketing automation platform. - :doc:`/segments/manage_segments` - A group of your Contacts that share certain attributes. For example, you may segment Contacts based on a Contact's location. This may help you easily send out location-based offers or promotions to this specific group of Contacts. - :doc:`/companies/companies_overview` - An assigned group of Contacts based on their Company or Companies. Components ********** Create and manage various types of content that you use for your marketing campaigns to engage your Contacts. - :doc:`/components/assets` - Valuable items that you provide to your Contacts upon completion of a Form. White papers, a downloadable app/file, documents or videos are some examples of Assets. - :doc:`/components/forms` - Forms are the primary point of customer engagement. They're used to collect contact information, often in exchange for providing access to an Asset such as a download, an event registration, or an Email newsletter. - :doc:`/components/landing_pages` - A powerful feature that not only allows you to promote content quickly and easily, but also allows you to rapidly create Landing Pages that are tightly tailored for a specific purpose, such as an advertising campaign. - :doc:`/components/dynamic_web_content` - A feature that you can use to personalize the web experience for your Contacts. Marketers can display different content to different people in specific areas of a webpage. Campaigns ********* - :doc:`/campaigns/campaigns_overview` - With your Contact information and the Components in place, you can start to create customized marketing activities for your Contacts. You create these marketing activities primarily in Campaigns. Channels ******** Choose one or more Channels to deliver the content and messages to your Contacts. - :doc:`/channels/marketing_messages` - A way to personalize communication with your Contacts. With Marketing Messages, Contacts receive your content on a Channel they've set as their preference. - :doc:`/channels/emails` - Use built-in Email templates to send messages to a group of your Contacts, or send personalized messages to specific Contacts. - :doc:`/channels/focus_items` - A type of web personalization that enables marketers to embed on a webpage pop-up messages and Forms, bars and splash screens based on the Contact's behavior. By using Focus Items, you can easily convert visitors into known Contacts. - :doc:`/channels/social_monitoring` - Marketers can add Contacts to Mautic through Twitter mentions and hashtags. Assess performance ****************** Analyze trends and assess the performance of your marketing strategy using various tools. - :doc:`/dashboard/dashboard` - A high-level representation of Contact data, Campaigns, and activities. You can create a highly personalized dashboard based on the information that you want to track. - :doc:`/reports/reports` - A tool to measure the effectiveness of your marketing Campaigns, Emails, Forms, or Landing Page hits. Reports also let you troubleshoot or workaround areas of improvement to enhance your marketing strategy. - :doc:`/points/points` - A score that's an indicator of progress for a Contact or customer. Points are a way for marketers to measure which of their Contacts are the most engaged based on their interactions and behavior. - :doc:`/stages/stages` - A customizable feature that enables you to keep a track of where your Contacts are in their marketing/sales journey.